988 is a Malaysian Chinese language radio station based in Malaysia. As a member of the Star Radio Group the station features a wide variety of contents. The station is targeted at urban and suburban listeners and exclusively targeted at professionals, managers and adults.
WHAT WE DID
2018 marks the 9 years of having 988 as a client. The first branding project was to revamp their logo with a new slogan 最好听. In 2013 they redesigned it once more with the slogan 友声有色. Throughout the 9 years, we assisted the radio station to design program promotional collaterals, roadshow key visuals, digital campaigns, rebranding designs and the list goes on.